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Have you considered a Fractional CMO?
In today's rapidly evolving business landscape, companies find themselves in a constant race to stay ahead of the competition.
Marketing plays a critical role in achieving this goal, but effectively driving growth and revenue in this ever-changing marketing world requires a strategic and multifaceted approach. While many companies opt to fill this need by hiring a full-time, in-house marketing leader, a growing trend has emerged – the fractional CMO model.
This guide explores the top 5 benefits of utilizing a fractional CMO, detailing the key drivers that deliver impact on revenue generation. With valuable insights, data, and real-world examples, this white paper will guide you through understanding this model as a viable and potentially more impactful solution than traditional in-house hiring.
ABOUT TURNPOINT MEDIA GROUP
In every story, there is a "turnpoint" - a defined moment in time where a decisive change takes place.
Michael W. Lipe, founder and principal consultant of Turnpoint Media Group, specializes in creating and executing marketing strategies designed to transform those defining moments into business breakthroughs. Having spent more than 20 years in the marketing industry, running an early-stage brand/marketing agency startup and providing leadership to a Fortune 500 enterprise marketing organization, Michael created Turnpoint Media Group to catalyze those decades of experience into practical and actionable solutions to help you do one thing - grow your business. Period.
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Michael is a graduate of Louisiana State University with an undergraduate degree in design and communications and has a Master's degree from Belhaven University in Organizational Leadership.
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Let's discover your turnpoint. And let's build a breakthrough, together.
MICHAEL W. LIPE
FOUNDER & PRincipal
Inbound
Digital
Marketing
Winning through Customer Experience
Services
At Turnpoint Media Group, we help our clients develop their marketing strategies, organizational processes, team performance, and digital experiences to drive sustainable growth well into the future.
In short, we provide both project-based and fractional CMO services to growth-oriented organizations.
A marketing strategy is only as strong as the business foundation it's built upon. At Turnpoint Media Group, we use our decades of experience to align your go-to-market plan with your overall organizational health. We take an "inside-out" approach to all we do.
Bringing your brand promise to life requires a comprehensive and multi-channel approach to deliver a consistent message to your ideal target market. Turnpoint Media Group specializes in translating your business value into a compelling media/comms plan.
From custom website and mobile applications to comprehensive software development services, Turnpoint Media Group can design and deliver the fully integrated digital solutions your business needs to compete in the modern marketplace.
our mission and values
THE TURNPOINT MISSION
To CREATE breakthrough marketing and BUSINESS growth strategies that empower our clients and enrich OUR communities
LET'S TALK
We would love to work with you on your business and marketing strategy needs. Fill out the form and let's schedule a free consulting session to learn more about your goals.
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Or call us at
832.271.9485
The last best experience anyone has anywhere becomes the new minimum expectation they want everywhere.
- Bridget Van Kralingen
