EBOOK - IS A FRACTIONAL CMO RIGHT FOR YOU?

Growing companies often reach a point where they realize investing in marketing is critical for continued growth. It's at this point when executives start asking how to effectively fill the marketing leadership role. Options include hiring a full-time CMO, independent consultant, fractional CMO, or outside marketing agency.

But what is the real challenge you are looking to solve? Strategic planning? Messaging and positioning? Creative execution? Demand Generation? Sales enablement? Technology integration? Product and pricing? Competitive intelligence? Client experience? All of the above?

The truth is marketing can mean different things to different people and the evolving marketing landscape compounds the challenge. Each one of these disciplines requires a unique skillset that very few modern marketers bring to the table in equal measure. So hiring an agency or an internal resource can be a challenge to cover all of these bases. Choosing the wrong person or agency can waste time, money, and may expose you business and brand to greater risk. Tactics-first hiring also fails because tactics should follow strategy.

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According to Beth Jannery, Forbes Council Member and Strategic Advisor to several Fortune 100 companies, a fractional marketing leader can give your organization a fresh perspective.

"A fractional leader—such as a chief communications or marketing officer—comes in with a contract, which can be part time, and the fractional leader may also have a contract with another company. They help companies in interim scenarios while they're in the process of finding a full-time hire or when they're growing quickly with the instant need to help scale a business and drive outstanding performance. They are turnkey and can jump right in, fit into an existing team and get right to work."

Source: Forbes "How C-Suites Can Leverage The New Wave Of Fractional Leaders"

So, a fractional CMO approach may offer a solution. They help companies strategically build marketing teams, enhance processes and drive performance, delivering quicker impact and reducing risk.

Quicker Impact

• Apply proven methodologies to align leadership, sales, and marketing

• Dedicate more time to fewer clients for accelerated momentum

• Leverage CMO peer community experience
  

Reduced Risk

• Proven process defines go-to-market strategy and resource needs

• Experience across industries, business models, and growth stages

• Vetted for skillset and passion for strategic growth
  

A Fractional CMO can work within your organization for 10-20 hours/week, actively moving from strategy to execution, reinforcing your team and evaluating the right service provider network to meet your business growth objectives.

If this resonates, let's discuss how a Fractional CMO solution can support your team and your goals.